Optimizing The Long Tail
SEOmoz, Monday, October 31, 2011 1:47 PM
Rand Fishkin explains how long of a tail marketers should optimize. He answers questions such as how big the opportunity and shows marketers ways to measure it. Google exec often talk about the 20% of daily unique searches, which means one in five queries each day are unique. So how should a marketer optimize that type of query? Fishkin provides some insights on optimizing the long tail to convert.
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