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Consumers Holding Out For Kindle Fire

  • Fortune, Wednesday, November 9, 2011 12:21 PM

According to a new ChangeWave survey, 5% of 2,600 early adopter types say they are very likely to buy Amazon’s soon-to-debut Kindle Fire. Doesn’t strike you as an impressive figure? Then consider that only 4% of respondents to a similar survey said they were very likely to buy the original iPad in 2010. What’s more, 26% of those 5% said they would delay or put on hold the purchase of a new iPad, Fortune notes, citing the survey. That said, "Sustained Fire uptake and 'buzz’ will depend on consumer/reviewer reactions to Fire's user experience," RBC's Mike Abramsky wrote in a note to clients.

In a separate note, Rodman & Renshaw's Ashok Kuman repeats rumors that Apple may have scaled back iPad production by 1 to 2 million units "due to moderating sell-through." Might demand for the Kindle Fire have something to do with said moderating? Or, perhaps, consumers are now holding out for the next version of the iPod -- a release date for which has not yet been set.

It’s too early to tell, but all signs seem to suggest that Apple could soon face its first legitimate challenge in the burgeoning tablet arena.    

 

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