• PPC Hero, Friday, November 11, 2011 10:51 AM

Yep, they're here -- the holidays. The days that fall during the two to three months at the end of the year between Halloween and New Year's. David provides tips on preparing for seasonal spikes in Web site traffic, aside from the typical keyword research and the tasks of modifying ad copy and tweaking account structure. He also discusses perfecting the landing page -- you know, the page that most consumers land on after clicking on a paid-search ad. Among the tips, he suggests double-checking color schemes for the season, positioning products correctly on the page, and clearly marking special offers. 

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