Around the Net
Kindle Fire To Feature Hulu, Too
- paidContent, Friday, November 11, 2011 11:44 AM
So much for content differentiation. Just like Barnes & Noble’s new Nook Tablet, Amazon’s soon-to-launch Kindle Fire is expected to boast Hulu Plus, too. Along with the ESPN ScoreCenter app, Hulu will no doubt help Amazon better compete in the tablet space. “The Kindle Fire’s app additions mean the Nook Tablet/Kindle Fire app lineups are now looking similar, with the streaming video advantage for Amazon because it also offers Prime Instant Video access from the Kindle Fire,” according to paidContent.
That service is available to Amazon Prime members, who pay $79 per year for free two-day shipping. Earlier this week, Amazon announced that the Kindle Fire will carry Netflix, Rhapsody, Pandora, Twitter, Facebook and Weather Channel apps, as well as games from Zynga, Electronic Arts, Gameloft, PopCap and Rovio. Still, even before it’s content strategy was revealed, consumers were lining up for Amazon’s debut tablet.
According to a recent ChangeWave survey, 5% of 2,600 early adopter types say they are very likely to buy a Kindle Fire. By contrast, only 4% of respondents to a similar survey said they were very likely to buy the original iPad in 2010.
