Report: China Hearts Apple PCs
Sorry, Lenovo. Among personal computer manufacturers, Apple is the best positioned to capitalize on China’s economic boom, according to survey results released this week by Morgan Stanley. Currently, 31% of Chinese PC owners have a Lenovo, but only 23% plan to buy another. By contrast, just 5% currently own Apple’s, but 21% hope to buy one. The findings follow a report published by IDC this summer, which concluded that China had overtaken the U.S. as the world's top consumer of PCs.
Summarizing the results of a proprietary Alphawise survey of 1,553 consumers in 16 Chinese cities, Morgan Stanley's Katy Huberty reports that Chinese consumers currently spend an average of $600 for their computers. “Same as Americans,” notes Forbes. Meanwhile, half plan to buy a new computer within the next two years, and they expect to spend 6% more for it. What’s more, they rate Apple as the most desirable PC brand, well ahead of other international and domestic PC makers -- including Beijing-based Lenovo.
Alas, only 7% of Chinese consumers say they are willing to spend more than $1,000 for a computer -- but as the Chinese consumers grow more affluent, according Huberty, that should change.
Recent Around the Net In Online Marketing Articles
-
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ... -
Microsoft, Google At Odds Over App Ads May 16, 11:58 a.m.
After Microsoft updated its own YouTube application for Windows Phone the other week, Google sent the ... -
Larry Page Explains Soft-Spokenness May 15, 10:30 a.m.
More than personal quirk or mere curiosity, Larry Page’s soft-spokenness has led some analysts to question ... -
Brightcove Bows Mobile Live-Streaming Tool May 15, 10:29 a.m.
Video distribution platform Brightcove is introducing a new module that is designed to help customers run ...
Be the first to comment on "Report: China Hearts Apple PCs "
Leave a Comment