Report: China Hearts Apple PCs

Sorry, Lenovo. Among personal computer manufacturers, Apple is the best positioned to capitalize on China’s economic boom, according to survey results released this week by Morgan Stanley. Currently, 31% of Chinese PC owners have a Lenovo, but only 23% plan to buy another. By contrast, just 5% currently own Apple’s, but 21% hope to buy one. The findings follow a report published by IDC this summer, which concluded that China had overtaken the U.S. as the world's top consumer of PCs.

Summarizing the results of a proprietary Alphawise survey of 1,553 consumers in 16 Chinese cities, Morgan Stanley's Katy Huberty reports that Chinese consumers currently spend an average of $600 for their computers. “Same as Americans,” notes Forbes. Meanwhile, half plan to buy a new computer within the next two years, and they expect to spend 6% more for it. What’s more, they rate Apple as the most desirable PC brand, well ahead of other international and domestic PC makers -- including Beijing-based Lenovo.

Alas, only 7% of Chinese consumers say they are willing to spend more than $1,000 for a computer -- but as the Chinese consumers grow more affluent, according Huberty, that should change.


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