How To Set Up Google's Social Extensions
A tool from Google dubbed Social Extensions allows the company's social network Google+ to interact with AdWords ads. It can help improve click-through rates, according to Bryan Watson. He takes us through the process of creating a Google+ business page, explains how to set up the +1 ad feature, and explains how the tools benefit the campaign and the page. Google has also added reporting features for this extension: Impressions with personal annotations, and basic annotations.