Around the Net
How Google AdWords Works
- WordStream, Friday, November 18, 2011 1:16 PM
Millions of advertisers use Google AdWords, but many don't have a clue as to how it works. Elisa Gabbert has put together an infographic to detail the process. The infographic provides insight into how the AdWords auction works, including what gets entered into the auction, how Google determines the ads that will serve up related to specific keywords, and how Google determines what advertisers pay.
