Amazon To Fire Up Tablet Market
Despite middling reviews, analysts believe that Amazon’s Kindle Fire will quickly take marketshare from iPad-maker Apple. Citi analyst Mark Mahaney, for one, estimates that Amazon will sell 12 million Fires in 2012, thus wresting a 15% share of the tablet market from Apple. That’s “enough to claim a decent chunk of the tablet market,” according to AllThingsD.
What’s more, If Mahaney’s right, “the Fire will end up generating about $3.2 billion in revenue, or about 5 percent of Amazon’s total,” AllThingsD adds. “The path is clear,” says Mahaney. “With an aggressive pricing strategy, an unmatched content cross-sell opportunity, a market-smart form factor, and probable product improvements -- Amazon can own a substantial segment of the Tablet market.”
Raising its assessment of Amazon’s debut tablet, meanwhile, J.P. Morgan recently predicted that the ecommerce giant would sell 4.5 to 5 million Kindle Fires in the fourth quarter of the year. (Apple sold 11.1 million iPads during the most recent quarter ending Sept. 24.) J.P. Morgan Web analyst Douglas Anmuth, who covers Amazon, said be expected 5 million units to move in the fourth quarter, along with multiple models in 2012, including 7 and 10-inch units and models with 3G radios in addition to Wi-Fi.
Recent Around the Net In Online Marketing Articles
-
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ... -
Netflix Taps DreamWorks To Dream Up Original Shows June 17, 11:35 a.m.
Partnering with the makers of "Shrek" and "Kung Fu Panda," Netflix on Monday announced multi-year deal ... -
Instagram Adding Video? June 17, 11:34 a.m.
Later this week, Facebook will reportedly add a video feature to Instagram. “On June 20, a ... -
Boxee Seeking Investment, Buyout June 14, 11:39 a.m.
Web TV startup Boxee is reportedly ready to raise a lot of money, or sell the ... -
Microsoft Setting Up Shops In Best Buy June 14, 11:38 a.m.
Embracing brick and mortar like never before, Microsoft plans to open 500 “special stores” within existing ...
Be the first to comment on "Amazon To Fire Up Tablet Market "
Leave a Comment