Around the Net
Calling The Conversion Through A/B Tests
- KISSmetrics, Friday, November 25, 2011 11:13 AM
Do phone numbers listed on Web sites increase conversions? An A/B test provides insight. One test included a phone number and call to action, while the other did not. Sean Work tells us about the pages and provides screen shots of variants and results. Work describes the pages and the conditions, results, statistical significance, and conclusion.
