Around the Net
Do Search Experts Have A Little Steve Jobs In them?
- ClickZ, Friday, December 9, 2011 1:41 PM
Kevin Lee analyzes the passing of Steve Jobs, the biography by Walter Isaacson, and a column from Malcolm Gladwell, and compares the events with search marketing. Lee says the list of things search marketers can "tweak" in a paid-search campaign seems almost endless, and provides a list of some good places to start. That list includes keywords and match types, devices and syndication, and ad copy.
