Commentary

Television: Horizon Media, Fallon, Client/Brand Syfy/Face Off, Horizon Media

Syfy

Special effects aren’t just CGI; makeup is transformative. That’s the premise behind the new Face Off series, culminating in nifty reveals. The spot, voiced by Entertainment Tonight talent, detailed the artistry — prosthetics, 3-D design, animatronics and sculpting — used to create living art, and scare the pants off viewers. The countdown segment upped the excitement ratio and delivered Syfy’s best premiere night for a new reality franchise in six years among 18-49s, with 896,000 viewers.

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