• by admin , December 9, 2011

To promote the TD Canada Trust Jazz Festival, and connect with music-loving TD customers, Starcom packaged a set of performance videos by established jazz artists. Distribution efforts included the first video engagement on MSN.ca and re-messaging ads to remind consumers of regularly refreshed jazz video content. When the Bing homepage featured the Montreal Jazz Festival, it provided direct links to the acoustic video sets in search results. The effort delivered 122 million impressions.