Facebook Feature Connects "Fans" With Brands
Facebook knows that serving as a conduit between brands and consumers is a potentially lucrative business. Doing what it can to strengthen that position, the network is introducing a new feature to let business pages receive private messages from consumer fans.
“The new communications option, which has appeared for Asia-based admins only so far -- although this could be down to time difference -- is a significant introduction that will allow businesses to interact more closely with customers on the service than ever before,” The Next Web explains. Consumer facing businesses could find the feature especially useful, TNW adds, because it encourages more personal communication with individual customers.
“The move is also likely to cut down on the pain of off-topic comments on company pages and reduce communication lost when Facebook fans fail to take their comments to customer service channels outside of the social network,” TNW adds. Still, businesses shouldn’t add Facebook’s new feature to their marketing plans, as it’s not a two-way mode of communication. Consumers can contact businesses, but not the other way around.
Recent Around the Net In Online Marketing Articles
-
Chinese Hackers Pose New Threats May 20, 11:25 a.m.
After a short pause, Chinese hackers have reportedly resumed their attacks on various U.S. targets, including ... -
YouTube Users Upload 100 Hours Of Video Every Minute May 20, 11:23 a.m.
In honor of its eighth birthday, YouTube has released some viewership data worth celebrating. “Most staggeringly, ... -
Pinterest Brings Brands Into The Fold May 20, 11:22 a.m.
Don’t call it advertising, but Pinterest just debuted a new type of pin, which is seen ... -
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ...
Be the first to comment on "Facebook Feature Connects "Fans" With Brands"
Leave a Comment