Facebook Tie-In Big Win For Yahoo News
How’s Facebook’s Frictionless Sharing integration fairing for Yahoo News? Well, just two months into the tie-in, 1 million articles are now being shared to Facebook daily, which is leading to 500,000 daily referrals. That’s a “huge win” for Yahoo, TechCrunch concludes. Building on the success, Yahoo has just agreed to expand the integration to 26 more of its news sites, including Yahoo News Philippines and France, as well as vertical sites like OMG, Music, Movies, and Games.
Yahoo also just launched a notifications system across its US sites, which will alert users when someone replies to one of their comments. Mike Kerns, Yahoo’s head of social and personalization, tells TechCrunch that the changes could “increase engagement and traffic. If we can scale [the Facebook success of Yahoo! News US] globally, it will have a a big impact on our media inventory.” To date, 13 million users, mostly under age 35, have opted into the Yahoo News US Facebook sharing integration since its launch. This has increased referral traffic from Facebook by 300%, TechCrunch reports.
Recent Around the Net In Online Marketing Articles
-
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ... -
Microsoft, Google At Odds Over App Ads May 16, 11:58 a.m.
After Microsoft updated its own YouTube application for Windows Phone the other week, Google sent the ... -
Larry Page Explains Soft-Spokenness May 15, 10:30 a.m.
More than personal quirk or mere curiosity, Larry Page’s soft-spokenness has led some analysts to question ... -
Brightcove Bows Mobile Live-Streaming Tool May 15, 10:29 a.m.
Video distribution platform Brightcove is introducing a new module that is designed to help customers run ...
Be the first to comment on "Facebook Tie-In Big Win For Yahoo News"
Leave a Comment