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Microsoft And Yahoo Test Search Ads In U.K.
- Microsoft adCenter Blog, Friday, January 13, 2012 2:38 PM
Microsoft will begin testing in January paid-search ads from adCenter in the United Kingdom, France and Ireland on a small percentage of Yahoo's search engine traffic. The goal is to have the project completed by the end of Q1 2012. The two companies have also begun to simplify location targeting capabilities to help reach more relevant users with new language and location targeting options that will automatically replace the option to target by language and market.
