Bing Campaign Highlights Doing
Bing takes the "ing" from its name and ads it to "liv" in a campaign premiering this weekend that shows the power of getting out and "doing" what you love. The campaign features winter sports athletes doing "amazing things." The campaign debuts with American snowboarder, Kevin Pearce, who had to take another road while on the way to the 2010 Olympics after a snowboarding accident left him with a brain injury. Pearce did return to the slopes and Bing documented the journey.