Around the Net
Why Integrate Data In Search
- adCenter Blog, Wednesday, February 8, 2012 1:11 PM
Colm Bracken tells us about the importance of minning data for search campaigns. He explains how migrating between transactional, navigation and information, and then applying stategic paid search tactics can lead to better return on investments from search. He also steps through the importance of mapping offline and online data sources, explains the value, and shows examples of how it's done.
