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The Importance Of Title Tags

Title tags communicate to Google's bots, sending signals to determine authority, but even Google makes mistakes sometimes when optimizing sites and Web pages. Cregan Montague points to an "untitled" page for Adwords indexed in google.com. Montague gives us a quick reminder to make unique title tags of between six and 12 words, or 66 characters, and to avoid placing the company or Web site name in front of the description.

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