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Meet The Tablet Generation
- Nielsen, Thursday, February 16, 2012 12:07 PM
Not a huge surprise, new Nielsen research tells us that the rise of gadgets is creating a new generation of children who are “growing up digital.” What may surprise some, however, is that seven out of every 10 children in tablet-owning households used a tablet computer in the fourth quarter of 2011 -- a 9% increase compared from the third quarter of the year, per Nielsen.
According to its survey of adults with children under 12 in tablet-owning households, Nielsen found that 77% of those surveyed said children play downloaded games on their tablets, and 57% said children used tablets to access educational apps. “The portable gadget also keeps kids quiet while families are on-the-go,” according to Nielsen. Indeed, 55% and 41% of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively.
This can also include watching TV shows and movies, which 43% of children often do, Nielsen reports. Also, communicating with friends and family is a less popular function on tablets, as only 15% of kids engage in this activity.
