Nook Shines Bright For Barnes & Noble

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It’s no iPad, but the Nook is certainly good for Barnes and Noble’s bottom line. For the company’s fiscal third-quarter, its Nook business -- across all of its segments, including sales of digital content, device hardware and related accessories -- increased 38% to $542 million. “Nook unit sales, including Nook Simple Touch, Nook Color and the new Nook Tablet, increased 64% during the third quarter as compared to the same period last year,” reports TechCrunch, citing Barnes and Noble data. Digital content sales increased 85% on a comparable basis.

Overall, Barnes and Noble reported a total sales increase of 5% year-over-year from $2.3 billion to $2.4 billion -- falling short of analyst expectations, TechCrunch notes. “Net income was $52 million, which is flat with the previous year’s earnings.” Third quarter earnings per share was $0.71 -- missing analyst expectations of $1.01 per share. Barnes and Noble previously stated that its Nook Tablet “exceeded expectations” over the holidays, with device sales up 70%. That said, “As a whole, today’s earnings were not stellar considering that this is supposed to be the company’s high season for sales because of the holidays,” TechCrunch adds.

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1 comment on "Nook Shines Bright For Barnes & Noble".

1. Jaime Jay from TrafficBlogCafe.com
   

   commented on: February 21, 2012 at 1:35 p.m.
   These are great numbers and very surprising. I have been an affiliate of barnes and noble and just about all of their banner ads are focused on moving the nook tablets. You are right, nook is no ipad, but they sure do offer a lot of convenience for the price! Good job BnJ for stepping up the game!

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