Apple Still Thinking Big
In other Apple news, the company proved this week that it’s still ready to wow consumers -- even without the leadership of Steve Jobs. Plying some of the salesmanship for which Jobs was known, CEO Tim Cook boasted that Apple has a pipeline of products that will blow consumers’ minds. “You can be assured we are working as hard as ever this year to deliver an incredible year and some products that will blow your mind,” Apple’s CEO said this week at the company’s annual shareholder meeting.
Not breaking with traditional, however, Apple isn’t saying much about what it has in store. “When a shareholder asked if he should return his new 60-inch television set -- in a nod to recent reports that Apple may be entering the TV business -- Cook laughed, declined to comment and said everyone should consider buying an AppleTV set-top box for $99,” Forbes reports.
Meanwhile, Cook also addressed questions about Apple’s roughly $100 billion in cash, explaining that the company isn’t convinced of the value of a stock split, but that it continues to look at potential investments. Cook added that Apple has already invested billions in its supply chain, in its retail stores, on expanding its operations and on acquisitions. “We’ve actually spent a lot but we still have a lot,” he said. “And frankly speaking, that is more than we need to run the company.”
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