Businesses Embrace Mobile Tech At Unprecedented Rate

CIOinsight, Tuesday, February 28, 2012 12:50 AM
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Frustrations around the cost, complexity, management and timescale of mobile projects are growing, too, according to the "Mobile Business Forecast 2012" released Monday by Antenna Software. The survey of UK and U.S. companies found that the average $422,000 investment in mobile technology expected to rise to $926,000 in the next year and a half, and a third of companies planning to launch four or more mobile projects in the next 12 to 18 months. These companies are working with an average of three separate mobile solutions vendors simultaneously, highlighting the general inability of suppliers to address multiple aspects of the mobile value chain.

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