InMobi Dangles Consumer Survey In Front Of Brands
The mobile ad network is ready to offer direct consumer surveys to brands as part of their market research, a move that may disrupt digital market dynamics. Abhay Singhal, head of global ad sales at InMobi, tells New Media Age this could result in a quicker turnaround for brands that are surveying their market share compared with more traditional research firms. Singhal said the move is a bid to stimulate market growth. InMobi now has a team that consults with brands on how to integrate mobile into their strategies.