Around the Net
New Owners Pull Out A Plum -- TV, That Is
- L.A. Times, Thursday, March 8, 2012 6:34 PM
New owners have rescued Plum TV -- the small cable network targeted to the utra-rich -- from bankruptcy.
Joseph Varet and Morgan Hertzan, who co-founded lifestyle entertainment content producer LXTV, bought Plum for $1.7 million. They plan to broaden the channel's audience "to include the wealthy along with the super rich," using content in upscale magazines like Architectural Digest as a model, writes Joe Flint.
