LinkedIn Paid-Search Tips

PPC Hero, Thursday, March 15, 2012 12:55 PM
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Is LinkedIn advertising reminiscent of the early days of Facebook? Managing paid-search campaigns and search engine optimization strategies in LinkedIn isn't easy -- but the site offers tools and services that allow marketers to target specific consumers based on businesses, according to marketers. Kayla Kurtz tells us about some "seriously legit stats" from LinkedIn, and reveals how to mine them.

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