Trinity Mirror Prepares Launch Of Paid E-editions

Brand Republic , Friday, March 16, 2012 3 AM
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This summer, it will debut tablet editions of The Daily Mirror and Daily Record. CEO Sly Bailey says the feels will be less than £10 a month. Down the road will come mobile website and apps for the company’s newspapers that will be launched with an advertiser-backed MirrorOnline app on IPhone and Android platforms. The publisher reported pre-tax profits of £74.4m, compared to £123.7m the year before. Revenues were down from £761.5m to £764.6m in the 52 weeks to 2011. Newsprint prices increased by around £22m in the period, the company said.

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