Around the Net
How Search Marketing Could Help Save U.S. Postal Service
- The Washington Post, Monday, March 19, 2012 1:07 PM
Kenneth C. Wisnefski has a plan to save the U.S. Postal Service. Given the reputation of the government agency, perhaps it should start a marketing arm, he wrote in a post. Making his point, he refers readers to a report from Borrell Associates suggesting that this year, e-mail marketing will represent 17.4%, search engine marketing 15.1%, and social media marketing 13.7% of online advertising expenditures by businesses.
