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Where Does the Good Will Go? Long-Term Effects of Social Media Marketing

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last-especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they were before they got involved in the marketing campaign a year before.

Read the whole story at EContent Magazine »

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