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Digital Channels Aid UK Shoppers

  • Warc, Tuesday, March 20, 2012 3 AM

Digital channels are leading UK consumers down the path to new products and allowing them to research before purchasing, a study by Deloitte shows. A majority of the 2,276 shoppers polled owns a smartphone. And about one in three would like to get details about goods in brick-and-mortar stores by scanning bar codes. A media partner for the consultancy says such a feature may soon be “a must-have for all.”

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