Retools As Ranker

PC Magazine, Tuesday, March 20, 2012 12:30 PM
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Until now known for its lists -- from lists of gadgets people want to lists of gadgets people already have -- is repositioning itself as a gadget ranking aggregator. It’s doing so with a "gdgt score," which is an aggregate score compiled by weighting scores from different magazines and Web sites, and then ranking a product from 1 to 100. Certain products -- less than 0.1 percent of all the products in its database, it tell -- will receive a "gdgt recommended" rating, or what the founders of the site hope will become the gold standard among gadget-crazy consumers.

“The site says that it will make the decision about which gadget to buy simpler than rival sites -- a claim that most, if not all, tech sites make,” PCMag writes. It’s also about making the buying process fun, according to co-founder Ryan Block. "First things first: the new gdgt is all about making it fun and frictionless to find your next device," Block tells PCMag. "What does that mean? Reviews, recommendations, and new ways to make discovering and buying gadgets better.”

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