Hipstamatic -- a camera app that lets users snap professional-looking pictures with stylized films and vintage-era lenses -- is about to announce a partnership with Instagram. Per the tie-up, Hipstamatic pictures can be ported directly into Instagram's network with just one click.
“It represents the first time Instagram has opened up [its] platform API to third parties, and marks a move toward letting photos freely flow into Instagram's network from outside sources,” Fast Company reports. Hipstamatic cofounder and CEO Lucas Buick says the deal further opens the door to social sharing, where Instagram has had so much success. (Last week, Instagram hit 27 million users, making it one of the most popular photo-sharing services on the market, as well as one of the fastest-growing social networks.)
"We've never been a social networking company, but we clearly benefit from social networks,” Buick tells Fast Company. "When we launched, it was all about Facebook and Flickr and Twitter, and now we're seeing a huge shift in our user base toward Instagram.” Going forward, Hipstamatic users will have the option to push their pics to Instagram.