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Tablet Owners' Behaviour Changes Quite A Lot

Fifty-two percent of owners say they won’t be without one; only 23% disagree. They spend more money online and use them for most types of media consumption, Total Media research finds. The average UK table owner spent £97 online in the past three months. That is higher than the national average of £79, and also exceeds average online spending by the affluent ABC1 demographic (£88) and by people who just own smartphones (£89).

Read the whole story at Marketing Week »

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