Best Integrated with a Mobile Device: MediaCom, Times Square's First Social Media Billboard, Audi
Support the launch of the Audi A7 model at the New York International Auto Show a campaign connected out-of-home media with mobile through a 15,000-square foot Times Square interactive billboard that let passersby use a QR code to download guide books of various landmarks and cities across the U.S. The media campaign highlighted locations, such as the Brooklyn Bridge and the Flatiron Building. Users could comment, tweet, check-in on FourSquare at these locations. Approximately 17.7 million people viewed or interacted with the billboard, and A7 vehicle sales reached 2,700 units in three months.
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