Best Integration with Traditional Media: PHD, Game of Thrones, HBO
For HBO’s hit series, Game of Thrones, PHD created a unique digital out-of-home experience for fans. Tasked with overcoming the “fan boy” perception of the series in order to attract all HBO subscribers, PHD recreated the world of Westeros in a high-definition 3D projection around the busiest intersection in Los Angeles. The results surpassed expectations. In one week, the display generated over 300,000 impressions and Game of Thrones was the #1 cable show of 2011.