Around the Net
A First: Publishers To Account For Digital Sales
- The Australian , Monday, March 26, 2012 3 AM
Although it isn’t mandatory to reveal the numbers, Australian publishers will have to start reporting digital circulation data in May, following historic changes to their audit rules. The figures will show unduplicated sales for digital as well as print editions of newspapers and magazines. The Audit Bureau of Circulations members there voted on the media sales reporting changes, which are the most significant since auditing began in 80 years.
