Facebook Says Data Goes Underused On Most Web Sites
Speaking at Facebook’s first event dedicated to UK marketers, Christian Hernandez-Gallardo, director of platform relationships EMEA, talked about how social data can be used to create services out of marketing. Karl-Heinz Land of Microstrategy said, “If we well [with data], then marketing will be received as a service, and not only that but a paid service. ... If you are in a situation of trust with your customers then you shouldn’t have an issue [with data and privacy]”.