IAB, PwC Release Mobile Ad Spend Numbers
Planning on launching a mobile ad campaign in the U.K.? Search on mobile continues to grow, contributing to the rise of mobile app use. The IAB and PwC released U.K. ad spend numbers for 2011. The study found that app increased in popularity, with 54% of all mobile ad spend now coming from apps in the U.K. WPP CEO Sir Martin Sorrell said on average, marketers spend about 17% or 18% of their budgets on mobile campaigns.