Heat No Biggie For New IPad Owners

Fortune, Monday, April 2, 2012 12:08 PM
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Largely due to operating temperature issues, Web watchers have been asking whether Apple’s latest iPad represented a fall from grace for the company’s mobile business. According to new research, the answer is a resounding, ‘Not ever close!’ In fact, among some 200 new iPad owners surveyed last week by ChangeWave Research, 98%  were either satisfied (16%) or very satisfied (89%) with their new devices. What’s more, a full 89% said the much-publicized heat issue was either not a problem or something they hadn’t even experienced.

“It's not often you can get 200 people to agree about anything, nevermind something as controversial as a new Apple product,” Fortune remarks. “And based on a side-by-side comparison of ‘Heatgate’ and ‘Antennagate,’ ChangeWave concluded that the operating temperature of the new iPad was a non-issue for most users.” What survey respondents said they liked best -- "by a landslide" (75%) -- was the new iPad’s high-resolution display.

Historically, the satisfaction ratings are unprecedented, even for Apple.  “No other tablet is getting stratospheric satisfaction ratings like this, not even the iPad 2,” Fortune notes. “Only 74% of iPad 2 owners surveyed last year pronounced themselves ‘very satisfied.’”

 


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