How The Wealthy Use Mobile
What are wealthier smartphone users doing with their devices? For starters, playing fewer games and sending fewer tweets than the general population, reports Reuters, citing new research from The Luxury Institute. Rather, these consumers -- who earn an annual income of at least $150,000, and tend to be older, with a mean age of 52 -- prefer news, travel and finance apps, according to a new study.
"As you get older and have family and significant others, aging parents, and a lot more assets and investments, you're going to need apps for far more relevant things than playing games and chatting with your peers," says Milton Pedraza, CEO of The Luxury Institute. As Reuters notes: “The findings are in contrast to smartphone usage as a whole, which research firm Nielsen showed is dominated by games and social networking categories.”
The wealthy do use Facebook and Angry Birds, but, overall, they tend to use apps for entertainment far less than the average smartphone user. As the smartphone market has flourished, a wealthy consumer is now only slightly more likely to have a device than your average Joe. Yet, as Nielsen recently found, the breakdown of devices owned differs considerably. For one, 45% of wealthy smartphone users own an iPhone, while Nielsen found that overall Android had 46% of market share.
Recent Around the Net In Online Marketing Articles
-
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ... -
Netflix Taps DreamWorks To Dream Up Original Shows June 17, 11:35 a.m.
Partnering with the makers of "Shrek" and "Kung Fu Panda," Netflix on Monday announced multi-year deal ... -
Instagram Adding Video? June 17, 11:34 a.m.
Later this week, Facebook will reportedly add a video feature to Instagram. “On June 20, a ... -
Boxee Seeking Investment, Buyout June 14, 11:39 a.m.
Web TV startup Boxee is reportedly ready to raise a lot of money, or sell the ... -
Microsoft Setting Up Shops In Best Buy June 14, 11:38 a.m.
Embracing brick and mortar like never before, Microsoft plans to open 500 “special stores” within existing ...
Be the first to comment on "How The Wealthy Use Mobile"
Leave a Comment