Mobile Paid-Search Pitfalls And Benefits

Jeff Allen tells us that for one client, mobile paid-search campaigns have generated 30% of the company's leads at a 40% lower CPL than their desktop and tablet-targeted campaigns. He provides details on some best practices and a couple of pitfalls to get started. One of the biggest, he writes, is enabling mobile targeting in a desktop campaign at the same bid rate. it will likely return worse results because marketers use desktop bids, which are probably higher than bids for mobile.

Read the whole story at PPC Hero »
Tags: mobile, search
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.