Mobile Paid-Search Pitfalls And Benefits

PPC Hero, Wednesday, April 4, 2012 1:38 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


Jeff Allen tells us that for one client, mobile paid-search campaigns have generated 30% of the company's leads at a 40% lower CPL than their desktop and tablet-targeted campaigns. He provides details on some best practices and a couple of pitfalls to get started. One of the biggest, he writes, is enabling mobile targeting in a desktop campaign at the same bid rate. it will likely return worse results because marketers use desktop bids, which are probably higher than bids for mobile.

Read the whole story at PPC Hero »

Be the first to comment on "Mobile Paid-Search Pitfalls And Benefits"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives