Google Display Network On Auto Pilot
With more than 1 million Web sites on the Google Display Network, marketers really need to optimize campaigns at the keyword level. So Google developed new controls and after testing, made the Display Campaign Optimizer available to all. The tools allow marketers to leave the job of finding sites, adjusting settings, and monitoring campaigns to the tool. David Mitby provides some examples of how companies and organizations, such as Dale Carnegie, use the tool.