Microsoft Shells Out For Strong Apps
Like a Web portal without content, mobile platforms can’t thrive without a diverse array of applications. With that in mind, Microsoft is offering developers various incentives -- including cash -- to tailor apps for its Windows Phone app store.
“Many developers are reluctant to funnel time and money into an app for what is still a small and unproved market,” writes The New York Times. “So Microsoft has come up with incentives, like plying developers with free phones and the promise of prime spots in its app store and in Windows Phone advertising.”
What’s more, the software giant is reportedly financing the development of Windows Phone versions of well-known apps -- “something that app makers estimate would otherwise cost them anywhere from $60,000 to $600,000, depending on the complexity of the app,” NYT writes.
More than anything else, the move highlights the dominant positions that Google and Apple currently command among app developers. Firmly established as mobile gatekeepers, neither company is known to pay developers to make apps. With the help of Nokia, however, Microsoft is currently trying to jumpstart what has until now been a toothless mobile strategy.
Recent Around the Net In Online Marketing Articles
-
TripAdvisor Grabs Mobile App GateGuru June 19, 11:26 a.m.
Travel portal TripAdvisor has scooped up mobile app GateGuru for an undisclosed sum. GateGuru’s app offers ... -
Amazon Frowns On Binge Streaming June 19, 11:24 a.m.
Unlike Netflix, Amazon apparently doesn’t want viewers binging on its original content. As such, Amazon’s new ... -
Fab Takes Another $150M June 19, 11:23 a.m.
High-flying ecommerce startup Fab has raised an additional $150 million, bringing its total investment to $310 ... -
Facebook Hits 1 Million Advertisers June 19, 11:22 a.m.
Facebook on Wednesday said it has reached 1 million advertisers. Forbes interprets the number as signaling ... -
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ...
Be the first to comment on "Microsoft Shells Out For Strong Apps "
Leave a Comment