Rising faster than soufflé on steroids, Pinterest is now the third most popular U.S. social networking site behind Facebook and Twitter. That’s according to a new report from Experian, which finds that traffic to the popular photo-sharing site rose 50% from January to February of this year. Still an invitation-only site -- though anyone who requests an invite gets one -- Pinterest attracted nearly 21.5 million total visits during the week ending Jan. 28 -- “almost 30 times the number of total visits versus just six months prior,” notes WebProNews.
Pinterest has already overtaken several other referrers in sending traffic to retail sites. Surely helping its cause, “Pinterest is attracting star power to add to its credibility as celebrities use the site,” WebProNews writes. “President Obama pins, as does Randy Jackson from "American Idol.'”
Pinterest users, or “pinners,” have the ability to share images directly from the site they originate on, can upload their own images, or can “re-pin” images others have already shared, WebProNews explains. “The site is most popular among women and has a primary focus of design and artistic material. But, even if the majority of that audience seems to be a narrow demographic, they are packing a hefty market punch.”