Finding New Search Metrics

Search Engine Watch, Thursday, April 12, 2012 2:40 PM
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Converging social media and digital channels will take some getting used to for marketers. Costs related to actions and acquisitions will also be the ultimate metric, but how marketers get there will continue to change. Andy Betts serves up screen shots and details on seven new ideas -- such as matching value to traditional SEO metrics -- that will help marketers measure the value of media. 

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