• The Guardian , Friday, April 13, 2012 3 AM

Although invitation-only for now, the tools are aimed at broadcasters, producers and brands and will help them make their own second-screen apps and websites designed to be used while viewers watch their shows. The British firm has struck a deal with social TV startup Zeebox to allow companies using its platform to make their content available through its apps as well. The new set of tools could be used to create synchronised quizzes, audience polling and other interactive features, with the key point being that the TV firms will be creating them.

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