Guiding Through SEO Web Site Architecture Design
Coconut Headphones, Friday, April 13, 2012 12:59 PM
Ted Ives describes the "theoretical basis" of several SEO design principles, so marketers can understand not only how to apply them, but why it matters. The principles for Web site architecture include "Mapping Keywords to Content," "Siloing," "Keeping Your Website Shallow," "PageRank Sculpting," and "Internal Anchor Text Sculpting." He said these principles are important because designers are in full control of how a Web site gets organized, which can support links to the site.
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