Glossy Print Mags Launch Selves On YouTube
The Drum, Monday, April 16, 2012 3 AM
Such Hearst titles as Cosmopolitan, Marie Claire and Harper’s Bazaar are collaborating on the Hello Style channel on YouTube, beginning last weekend. YouTube is spending $100 million to help media companies launch the programmes, in the belief that the higher-quality content will bring in more advertisers. Publishers hope video and other platforms will make up for slower print advertising growth. Next up on May 1 is the Car and Driver TV channel, from Hearst’s motoring magazines.
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