Glossy Print Mags Launch Selves On YouTube
Such Hearst titles as Cosmopolitan, Marie Claire and Harper’s Bazaar are collaborating on the Hello Style channel on YouTube, beginning last weekend. YouTube is spending $100 million to help media companies launch the programmes, in the belief that the higher-quality content will bring in more advertisers. Publishers hope video and other platforms will make up for slower print advertising growth. Next up on May 1 is the Car and Driver TV channel, from Hearst’s motoring magazines.