Big Data, A Digital Byproduct

Big data isn't new. It's been around since enterprises have begun using software and cloud computing to run their business, purchase products, and tally inventory. New technologies make managing and analyzing big data more cost-effective, but brands need to learn how to sort through and harness the bits and bytes. Brad Terrell serves up some advice on designing marketing strategies -- and realizing that data won't solve all problems. 

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