Read It Later Rebrands As Pocket
Say goodbye to Read It Later, and hello to Pocket. Yes, the popular service that lets users bookmark Web pages and specific content from their personal computer, tablet or smartphone, has changed its name, and expanded its mission. Regarding to new and improved service, The Next Web writes: It’s “a Read It Later not just for pages of text, but videos, images and, in the long term, perhaps much more.” As such, “No longer will you ‘Read it Later’ but rather you’ll ‘Save to Pocket,’ or my personal preference, ‘Pocket it.’”
Further, as company founder Nate Weiner explains: “The name represents our vision and intention: To make taking the content you discover with you as simple as putting it in your pocket.” Yet, Weiner and his team are taking a big risk considering that their product -- in it’s current form -- has already achieved some degree of success.
Indeed, the service has over 4.5 million users and items are saved at a rate of 5 times a second, which, as TNW notes, comes out to more than 400,000 items saved per day. “However despite being the most popular ‘read later’ application on the market, it has often lost in the ‘coolness’ department to competitor Instapaper and more recently, Readability,” TNW writes. “Well no more.”
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