Around the Net
The Rising Cost Of Facebook Ads
- Search Engine Journal, Wednesday, April 18, 2012 12:26 PM
During the past year, cost per thousand impressions (CPM) ads on Facebook rose by 41%, according to to a TBG Digital report. Its method and findings were independently verified by the University of Cambridge Psychometrics Centre. The number, which indicates how much Facebook earns each time an ad serves up, rose by 15% during the last quarter alone. The report also suggests that the cost per click (CPC) rose 23% since last quarter, although CPC rates continue to decline.
